Ali Raza
Devsora · Engineering · June 18, 2026
Redesigns fail in Search Console, not in Figma. If URLs change without a map, you donate equity to competitors.
We crawl before we sketch. Every URL gets a keep, merge, or kill decision. Canonicals, hreflang, and schema are rebuilt, not hoped for.
Performance is a design constraint. Hero videos that tank LCP are not “premium”; they are expensive. We design motion that survives mid-range Androids on Pakistani mobile networks.
Launch is a process: staging crawl, redirect QA, analytics parity, then a two-week watch. That is how revamps feel like a step up, not a reset.